Humanize Customer Experience
Prime is an AI research and deployment company. We build emotionally intelligent systems that bridge the gap between disruptive technology and human connection.
Join UsOur Purpose
We believe that as technology scales, it often loses its humanity. Prime is dedicated to building systems that restore empathy to the digital economy and researching how AI can understand people as deeply as it processes data.
We Bridge the Empathy Gap
We aim to solve the frustration that millions of people feel when talking to robotic systems. We research how to encode empathy, patience, and understanding into software, ensuring that no customer ever feels like just a number.
We Democratize Excellence
Great customer experience used to be a luxury only big companies could afford. We believe every startup and small business deserves a fighting chance. We build systems that give new entrepreneurs the same capabilities as industry giants, helping them grow and sustain their vision.
Psychology is Our Research
We view conversation as the fundamental unit of business. We conduct deep research into human psychology and communication dynamics. We apply these insights to create AI that doesn't just output text, but understands context, emotion, and intent, reducing friction for everyone involved.
Technology for Human Benefit
AI has the potential to fundamentally change how we work. We view ourselves as one piece of this puzzle. We collaborate with businesses to ensure that this technology is used to enhance human relationships, giving owners the freedom to focus on vision while customers get the support they deserve.
The Team
We’re a team of researchers, engineers, behavioral experts, and builders, spanning a variety of disciplines, all working together to build AI that is helpful, honest, and truly understanding.
Research
We conduct research across Large Language Models and behavioral psychology. We explore how to align AI outputs with human emotional needs, moving beyond simple accuracy to achieve true resonance and understanding in dialogue.
Engineering
We build the infrastructure that allows empathy to scale. We focus on reliability and security, developing systems that can handle millions of simultaneous conversations without losing the nuance or context of a single one.
Product
We translate our research into tangible tools like Yara that benefit businesses and their customers. We focus on simplicity and usability, ensuring that powerful technology is accessible to anyone, regardless of their technical expertise.
Operations
Our people are the engine that makes Prime work. We come from diverse backgrounds but share a single goal: to remove the barriers between businesses and their customers, making commerce smoother and more human for everyone.
What We Value
and How We Act
Every day, we make critical decisions that inform our ability to achieve our mission. Shaping the future of customer experience is a responsibility. Our values guide how we build, how we serve, and how we show up for the businesses relying on us.
Prioritize the Human Feeling.
We strive to make decisions that maximize satisfaction and trust. We measure success not by how fast a ticket is closed, but by how heard and valued the customer feels. If a technology is efficient but cold, it does not meet our standard.
Level the Playing Field.
We believe that a great idea shouldn't fail because of poor support. We are committed to building systems that empower startups and small businesses. We provide the infrastructure that allows them to compete, grow, and build loyal communities around their brands.
Understand, Don't Just Answer.
We define "intelligence" as the ability to understand intent. We cultivate curiosity in our systems. We aim to address the root cause of a customer's inquiry, reducing the back-and-forth frustration and creating a smoother experience for everyone.
Simplicity in Execution.
We take an empirical approach to problems. We care about the size of our impact, not the complexity of our methods. We try to identify the simplest solution that brings peace of mind to the business owner and clarity to the customer.
Be Helpful and Honest.
We are a high-trust organization. We believe that the foundation of any relationship—business or personal—is honesty. We build our AI to be grounded in truth, ensuring that it never invents facts and always acts in the best interest of the user.
Put the Mission First.
At the end of the day, our mission is to make the digital world feel more human. We collaborate to ensure that as we scale, we never lose sight of the individual—the business owner chasing a dream, and the customer looking for help.
Governance
Prime is built on a foundation of responsibility. We understand that we are handling the voice of your business and the data of your customers. We adhere to strict data privacy standards and ethical AI guidelines to ensure that our systems are safe, secure, and beneficial for the long term.
Prime Board of Directors
Fadi Syoufi
Ahmad Turjman
